Google Analytics 4 (GA4) is Here and This is What You Need to Know
Google Analytics 4 (GA4) is Here [...]
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Understanding Google’s 2020 Core Updates and How They Affect Your Website
Google rolled out two sets of Core Updates in 2020 – one in January and one in May. While Google never comes out and exactly says how they are changing their algorithms, they do announce how their changes intend to improve user interaction with their search platform. Learn more about how these changes affect your website and how it performs in Google search results.
Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements
Have you ever wondered why Google gives you the [...]
A Look at Google’s New Search Console
Taking full advantage of the tools offered by Google is [...]
Google Ads: New Features You Need to Know
At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.
Top 5 Common Google AdWords Mistakes
Unfortunately, setting up AdWords campaigns isn’t always the easiest process; it requires knowledge and understanding of the platform to ensure campaigns are set up correctly. As a Milwaukee-based marketing agency, we constantly conduct audits and edit clients’ existing campaigns, and see a large variety of mistakes.
Interpreting Google Analytics
Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.
Adwords Help: A Guide To Understand Your Google Adwords
Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business.
The Google Nonprofit Program: Advertise for Free on Google Adwords
If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.
Does Google Declare Your Website “Not-Secure”
Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.